LocalBusiness

A Schema.org Type

Thing > Organization > LocalBusiness
Thing > Place > LocalBusiness

[more...]

Canonical URL: https://schema.org/LocalBusiness
Check for open issues.

A particular physical business or branch of an organization. Examples of LocalBusiness include a restaurant, a particular branch of a restaurant chain, a branch of a bank, a medical practice, a club, a bowling alley, etc.

Property	Expected Type	Description
Properties from LocalBusiness
`currenciesAccepted`	Text	The currency accepted. Use standard formats: ISO 4217 currency format, e.g. "USD"; Ticker symbol for cryptocurrencies, e.g. "BTC"; well known names for Local Exchange Trading Systems (LETS) and other currency types, e.g. "Ithaca HOUR".
`openingHours`	Text	The general opening hours for a business. Opening hours can be specified as a weekly time range, starting with days, then times per day. Multiple days can be listed with commas ',' separating each day. Day or time ranges are specified using a hyphen '-'. Days are specified using the following two-letter combinations: `Mo`, `Tu`, `We`, `Th`, `Fr`, `Sa`, `Su`. Times are specified using 24:00 format. For example, 3pm is specified as `15:00`, 10am as `10:00`. Here is an example: `<time itemprop="openingHours" datetime="Tu,Th 16:00-20:00">Tuesdays and Thursdays 4-8pm</time>`. If a business is open 7 days a week, then it can be specified as `<time itemprop="openingHours" datetime="Mo-Su">Monday through Sunday, all day</time>`.
`paymentAccepted`	Text	Cash, Credit Card, Cryptocurrency, Local Exchange Tradings System, etc.
`priceRange`	Text	The price range of the business, for example `$$$`.
Properties from Organization
`actionableFeedbackPolicy`	CreativeWork or URL	For a NewsMediaOrganization or other news-related Organization, a statement about public engagement activities (for news media, the newsroom’s), including involving the public - digitally or otherwise -- in coverage decisions, reporting and activities after publication.
`address`	PostalAddress or Text	Physical address of the item.
`agentInteractionStatistic`	InteractionCounter	The number of completed interactions for this entity, in a particular role (the 'agent'), in a particular action (indicated in the statistic), and in a particular context (i.e. interactionService).
`aggregateRating`	AggregateRating	The overall rating, based on a collection of reviews or ratings, of the item.
`alumni`	Person	Alumni of an organization. Inverse property: alumniOf
`areaServed`	AdministrativeArea or GeoShape or Place or Text	The geographic area where a service or offered item is provided. Supersedes serviceArea.
`award`	Text	An award won by or for this item. Supersedes awards.
`brand`	Brand or Organization	The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person.
`contactPoint`	ContactPoint	A contact point for a person or organization. Supersedes contactPoints.
`correctionsPolicy`	CreativeWork or URL	For an Organization (e.g. NewsMediaOrganization), a statement describing (in news media, the newsroom’s) disclosure and correction policy for errors.
`department`	Organization	A relationship between an organization and a department of that organization, also described as an organization (allowing different urls, logos, opening hours). For example: a store with a pharmacy, or a bakery with a cafe.
`dissolutionDate`	Date	The date that this organization was dissolved.
`diversityPolicy`	CreativeWork or URL	Statement on diversity policy by an Organization e.g. a NewsMediaOrganization. For a NewsMediaOrganization, a statement describing the newsroom’s diversity policy on both staffing and sources, typically providing staffing data.
`diversityStaffingReport`	Article or URL	For an Organization (often but not necessarily a NewsMediaOrganization), a report on staffing diversity issues. In a news context this might be for example ASNE or RTDNA (US) reports, or self-reported.
`duns`	Text	The Dun & Bradstreet DUNS number for identifying an organization or business person.
`email`	Text	Email address.
`employee`	Person	Someone working for this organization. Supersedes employees.
`ethicsPolicy`	CreativeWork or URL	Statement about ethics policy, e.g. of a NewsMediaOrganization regarding journalistic and publishing practices, or of a Restaurant, a page describing food source policies. In the case of a NewsMediaOrganization, an ethicsPolicy is typically a statement describing the personal, organizational, and corporate standards of behavior expected by the organization.
`event`	Event	Upcoming or past event associated with this place, organization, or action. Supersedes events.
`faxNumber`	Text	The fax number.
`founder`	Person	A person who founded this organization. Supersedes founders.
`foundingDate`	Date	The date that this organization was founded.
`foundingLocation`	Place	The place where the Organization was founded.
`funder`	Organization or Person	A person or organization that supports (sponsors) something through some kind of financial contribution.
`funding`	Grant	A Grant that directly or indirectly provide funding or sponsorship for this item. See also ownershipFundingInfo. Inverse property: fundedItem
`globalLocationNumber`	Text	The Global Location Number (GLN, sometimes also referred to as International Location Number or ILN) of the respective organization, person, or place. The GLN is a 13-digit number used to identify parties and physical locations.
`hasCertification`	Certification	Certification information about a product, organization, service, place, or person.
`hasCredential`	EducationalOccupationalCredential	A credential awarded to the Person or Organization.
`hasMerchantReturnPolicy`	MerchantReturnPolicy	Specifies a MerchantReturnPolicy that may be applicable. Supersedes hasProductReturnPolicy.
`hasOfferCatalog`	OfferCatalog	Indicates an OfferCatalog listing for this Organization, Person, or Service.
`hasPOS`	Place	Points-of-Sales operated by the organization or person.
`interactionStatistic`	InteractionCounter	The number of interactions for the CreativeWork using the WebSite or SoftwareApplication. The most specific child type of InteractionCounter should be used. Supersedes interactionCount.
`isicV4`	Text	The International Standard of Industrial Classification of All Economic Activities (ISIC), Revision 4 code for a particular organization, business person, or place.
`iso6523Code`	Text	An organization identifier as defined in ISO 6523(-1). The identifier should be in the `XXXX:YYYYYY:ZZZ` or `XXXX:YYYYYY`format. Where `XXXX` is a 4 digit ICD (International Code Designator), `YYYYYY` is an OID (Organization Identifier) with all formatting characters (dots, dashes, spaces) removed with a maximal length of 35 characters, and `ZZZ` is an optional OPI (Organization Part Identifier) with a maximum length of 35 characters. The various components (ICD, OID, OPI) are joined with a colon character (ASCII `0x3a`). Note that many existing organization identifiers defined as attributes like leiCode (`0199`), duns (`0060`) or GLN (`0088`) can be expressed using ISO-6523. If possible, ISO-6523 codes should be preferred to populating vatID or taxID, as ISO identifiers are less ambiguous.
`keywords`	DefinedTerm or Text or URL	Keywords or tags used to describe some item. Multiple textual entries in a keywords list are typically delimited by commas, or by repeating the property.
`knowsAbout`	Text or Thing or URL	Of a Person, and less typically of an Organization, to indicate a topic that is known about - suggesting possible expertise but not implying it. We do not distinguish skill levels here, or relate this to educational content, events, objectives or JobPosting descriptions.
`knowsLanguage`	Language or Text	Of a Person, and less typically of an Organization, to indicate a known language. We do not distinguish skill levels or reading/writing/speaking/signing here. Use language codes from the IETF BCP 47 standard.
`legalName`	Text	The official name of the organization, e.g. the registered company name.
`leiCode`	Text	An organization identifier that uniquely identifies a legal entity as defined in ISO 17442.
`location`	Place or PostalAddress or Text or VirtualLocation	The location of, for example, where an event is happening, where an organization is located, or where an action takes place.
`logo`	ImageObject or URL	An associated logo.
`makesOffer`	Offer	A pointer to products or services offered by the organization or person. Inverse property: offeredBy
`member`	Organization or Person	A member of an Organization or a ProgramMembership. Organizations can be members of organizations; ProgramMembership is typically for individuals. Supersedes members, musicGroupMember. Inverse property: memberOf
`memberOf`	Organization or ProgramMembership	An Organization (or ProgramMembership) to which this Person or Organization belongs. Inverse property: member
`naics`	Text	The North American Industry Classification System (NAICS) code for a particular organization or business person.
`nonprofitStatus`	NonprofitType	nonprofitStatus indicates the legal status of a non-profit organization in its primary place of business.
`numberOfEmployees`	QuantitativeValue	The number of employees in an organization, e.g. business.
`ownershipFundingInfo`	AboutPage or CreativeWork or Text or URL	For an Organization (often but not necessarily a NewsMediaOrganization), a description of organizational ownership structure; funding and grants. In a news/media setting, this is with particular reference to editorial independence. Note that the funder is also available and can be used to make basic funder information machine-readable.
`owns`	OwnershipInfo or Product	Products owned by the organization or person.
`parentOrganization`	Organization	The larger organization that this organization is a subOrganization of, if any. Supersedes branchOf. Inverse property: subOrganization
`publishingPrinciples`	CreativeWork or URL	The publishingPrinciples property indicates (typically via URL) a document describing the editorial principles of an Organization (or individual, e.g. a Person writing a blog) that relate to their activities as a publisher, e.g. ethics or diversity policies. When applied to a CreativeWork (e.g. NewsArticle) the principles are those of the party primarily responsible for the creation of the CreativeWork. While such policies are most typically expressed in natural language, sometimes related information (e.g. indicating a funder) can be expressed using schema.org terminology.
`review`	Review	A review of the item. Supersedes reviews.
`seeks`	Demand	A pointer to products or services sought by the organization or person (demand).
`slogan`	Text	A slogan or motto associated with the item.
`sponsor`	Organization or Person	A person or organization that supports a thing through a pledge, promise, or financial contribution. E.g. a sponsor of a Medical Study or a corporate sponsor of an event.
`subOrganization`	Organization	A relationship between two organizations where the first includes the second, e.g., as a subsidiary. See also: the more specific 'department' property. Inverse property: parentOrganization
`taxID`	Text	The Tax / Fiscal ID of the organization or person, e.g. the TIN in the US or the CIF/NIF in Spain.
`telephone`	Text	The telephone number.
`unnamedSourcesPolicy`	CreativeWork or URL	For an Organization (typically a NewsMediaOrganization), a statement about policy on use of unnamed sources and the decision process required.
`vatID`	Text	The Value-added Tax ID of the organization or person.
Properties from Place
`additionalProperty`	PropertyValue	A property-value pair representing an additional characteristic of the entity, e.g. a product feature or another characteristic for which there is no matching property in schema.org. Note: Publishers should be aware that applications designed to use specific schema.org properties (e.g. https://schema.org/width, https://schema.org/color, https://schema.org/gtin13, ...) will typically expect such data to be provided using those properties, rather than using the generic property/value mechanism.
`address`	PostalAddress or Text	Physical address of the item.
`aggregateRating`	AggregateRating	The overall rating, based on a collection of reviews or ratings, of the item.
`amenityFeature`	LocationFeatureSpecification	An amenity feature (e.g. a characteristic or service) of the Accommodation. This generic property does not make a statement about whether the feature is included in an offer for the main accommodation or available at extra costs.
`branchCode`	Text	A short textual code (also called "store code") that uniquely identifies a place of business. The code is typically assigned by the parentOrganization and used in structured URLs. For example, in the URL http://www.starbucks.co.uk/store-locator/etc/detail/3047 the code "3047" is a branchCode for a particular branch.
`containedInPlace`	Place	The basic containment relation between a place and one that contains it. Supersedes containedIn. Inverse property: containsPlace
`containsPlace`	Place	The basic containment relation between a place and another that it contains. Inverse property: containedInPlace
`event`	Event	Upcoming or past event associated with this place, organization, or action. Supersedes events.
`faxNumber`	Text	The fax number.
`geo`	GeoCoordinates or GeoShape	The geo coordinates of the place.
`geoContains`	GeospatialGeometry or Place	Represents a relationship between two geometries (or the places they represent), relating a containing geometry to a contained geometry. "a contains b iff no points of b lie in the exterior of a, and at least one point of the interior of b lies in the interior of a". As defined in DE-9IM.
`geoCoveredBy`	GeospatialGeometry or Place	Represents a relationship between two geometries (or the places they represent), relating a geometry to another that covers it. As defined in DE-9IM.
`geoCovers`	GeospatialGeometry or Place	Represents a relationship between two geometries (or the places they represent), relating a covering geometry to a covered geometry. "Every point of b is a point of (the interior or boundary of) a". As defined in DE-9IM.
`geoCrosses`	GeospatialGeometry or Place	Represents a relationship between two geometries (or the places they represent), relating a geometry to another that crosses it: "a crosses b: they have some but not all interior points in common, and the dimension of the intersection is less than that of at least one of them". As defined in DE-9IM.
`geoDisjoint`	GeospatialGeometry or Place	Represents spatial relations in which two geometries (or the places they represent) are topologically disjoint: "they have no point in common. They form a set of disconnected geometries." (A symmetric relationship, as defined in DE-9IM.)
`geoEquals`	GeospatialGeometry or Place	Represents spatial relations in which two geometries (or the places they represent) are topologically equal, as defined in DE-9IM. "Two geometries are topologically equal if their interiors intersect and no part of the interior or boundary of one geometry intersects the exterior of the other" (a symmetric relationship).
`geoIntersects`	GeospatialGeometry or Place	Represents spatial relations in which two geometries (or the places they represent) have at least one point in common. As defined in DE-9IM.
`geoOverlaps`	GeospatialGeometry or Place	Represents a relationship between two geometries (or the places they represent), relating a geometry to another that geospatially overlaps it, i.e. they have some but not all points in common. As defined in DE-9IM.
`geoTouches`	GeospatialGeometry or Place	Represents spatial relations in which two geometries (or the places they represent) touch: "they have at least one boundary point in common, but no interior points." (A symmetric relationship, as defined in DE-9IM.)
`geoWithin`	GeospatialGeometry or Place	Represents a relationship between two geometries (or the places they represent), relating a geometry to one that contains it, i.e. it is inside (i.e. within) its interior. As defined in DE-9IM.
`globalLocationNumber`	Text	The Global Location Number (GLN, sometimes also referred to as International Location Number or ILN) of the respective organization, person, or place. The GLN is a 13-digit number used to identify parties and physical locations.
`hasCertification`	Certification	Certification information about a product, organization, service, place, or person.
`hasDriveThroughService`	Boolean	Indicates whether some facility (e.g. FoodEstablishment, CovidTestingFacility) offers a service that can be used by driving through in a car. In the case of CovidTestingFacility such facilities could potentially help with social distancing from other potentially-infected users.
`hasMap`	Map or URL	A URL to a map of the place. Supersedes maps, map.
`isAccessibleForFree`	Boolean	A flag to signal that the item, event, or place is accessible for free. Supersedes free.
`isicV4`	Text	The International Standard of Industrial Classification of All Economic Activities (ISIC), Revision 4 code for a particular organization, business person, or place.
`keywords`	DefinedTerm or Text or URL	Keywords or tags used to describe some item. Multiple textual entries in a keywords list are typically delimited by commas, or by repeating the property.
`latitude`	Number or Text	The latitude of a location. For example `37.42242` (WGS 84).
`logo`	ImageObject or URL	An associated logo.
`longitude`	Number or Text	The longitude of a location. For example `-122.08585` (WGS 84).
`maximumAttendeeCapacity`	Integer	The total number of individuals that may attend an event or venue.
`openingHoursSpecification`	OpeningHoursSpecification	The opening hours of a certain place.
`photo`	ImageObject or Photograph	A photograph of this place. Supersedes photos.
`publicAccess`	Boolean	A flag to signal that the Place is open to public visitors. If this property is omitted there is no assumed default boolean value.
`review`	Review	A review of the item. Supersedes reviews.
`slogan`	Text	A slogan or motto associated with the item.
`smokingAllowed`	Boolean	Indicates whether it is allowed to smoke in the place, e.g. in the restaurant, hotel or hotel room.
`specialOpeningHoursSpecification`	OpeningHoursSpecification	The special opening hours of a certain place. Use this to explicitly override general opening hours brought in scope by openingHoursSpecification or openingHours.
`telephone`	Text	The telephone number.
`tourBookingPage`	URL	A page providing information on how to book a tour of some Place, such as an Accommodation or ApartmentComplex in a real estate setting, as well as other kinds of tours as appropriate.
Properties from Thing
`additionalType`	Text or URL	An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. Typically the value is a URI-identified RDF class, and in this case corresponds to the use of rdf:type in RDF. Text values can be used sparingly, for cases where useful information can be added without their being an appropriate schema to reference. In the case of text values, the class label should follow the schema.org style guide.
`alternateName`	Text	An alias for the item.
`description`	Text or TextObject	A description of the item.
`disambiguatingDescription`	Text	A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
`identifier`	PropertyValue or Text or URL	The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details.
`image`	ImageObject or URL	An image of the item. This can be a URL or a fully described ImageObject.
`mainEntityOfPage`	CreativeWork or URL	Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details. Inverse property: mainEntity
`name`	Text	The name of the item.
`potentialAction`	Action	Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
`sameAs`	URL	URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
`subjectOf`	CreativeWork or Event	A CreativeWork or Event about this Thing. Inverse property: about
`url`	URL	URL of the item.

Instances of LocalBusiness may appear as a value for the following properties

Property	On Types	Description
announcementLocation	SpecialAnnouncement	Indicates a specific CivicStructure or LocalBusiness associated with the SpecialAnnouncement. For example, a specific testing facility or business with special opening hours. For a larger geographic region like a quarantine of an entire region, use spatialCoverage.

More specific Types

Examples

Example 1

No Markup Microdata RDFa JSON-LD Structure

Example notes or example HTML without markup.

GreatFood
4 stars - based on 250 reviews
1901 Lemur Ave
Sunnyvale, CA 94086
(408) 714-1489
<a href="http://www.greatfood.com">www.greatfood.com</a>

Hours:
Mon-Sat 11am - 2:30pm
Mon-Thur 5pm - 9:30pm
Fri-Sat 5pm - 10pm

Categories: Middle Eastern, Mediterranean
Price Range: $$
Takes Reservations: Yes

Example encoded as Microdata embedded in HTML.

<div itemscope itemtype="https://schema.org/Restaurant">
  <span itemprop="name">GreatFood</span>

  <div itemprop="aggregateRating" itemscope itemtype="https://schema.org/AggregateRating">
    <span itemprop="ratingValue">4</span> stars -
    based on <span itemprop="reviewCount">250</span> reviews
  </div>

  <div itemprop="address" itemscope itemtype="https://schema.org/PostalAddress">
    <span itemprop="streetAddress">1901 Lemur Ave</span>
    <span itemprop="addressLocality">Sunnyvale</span>,
    <span itemprop="addressRegion">CA</span> <span itemprop="postalCode">94086</span>
  </div>
  <span itemprop="telephone">(408) 714-1489</span>
  <a itemprop="url" href="http://www.greatfood.com">www.greatfood.com</a>

  Hours:
  <meta itemprop="openingHours" content="Mo-Sa 11:00-14:30">Mon-Sat 11am - 2:30pm
  <meta itemprop="openingHours" content="Mo-Th 17:00-21:30">Mon-Thu 5pm - 9:30pm
  <meta itemprop="openingHours" content="Fr-Sa 17:00-22:00">Fri-Sat 5pm - 10:00pm

  Categories:
  <span itemprop="servesCuisine">
    Middle Eastern
  </span>,
  <span itemprop="servesCuisine">
    Mediterranean
  </span>

  Price Range: <span itemprop="priceRange">$$</span>
  Takes Reservations: Yes
</div>

Example encoded as RDFa embedded in HTML.

<div vocab="https://schema.org/" typeof="Restaurant">
  <span property="name">GreatFood</span>

  <div property="aggregateRating" typeof="AggregateRating">
    <span property="ratingValue">4</span> stars -
    based on <span property="reviewCount">250</span> reviews
  </div>

  <div property="address" typeof="PostalAddress">
    <span property="streetAddress">1901 Lemur Ave</span>
    <span property="addressLocality">Sunnyvale</span>,
    <span property="addressRegion">CA</span> <span property="postalCode">94086</span>
  </div>
  <span property="telephone">(408) 714-1489</span>
  <a property="url" href="http://www.greatfood.com">www.greatfood.com</a>

  Hours:
  <meta property="openingHours" content="Mo-Sa 11:00-14:30">Mon-Sat 11am - 2:30pm
  <meta property="openingHours" content="Mo-Th 17:00-21:30">Mon-Thu 5pm - 9:30pm
  <meta property="openingHours" content="Fr-Sa 17:00-22:00">Fri-Sat 5pm - 10:00pm

  Categories:
  <span property="servesCuisine">
    Middle Eastern
  </span>,
  <span property="servesCuisine">
    Mediterranean
  </span>

  Price Range: <span property="priceRange">$$</span>
  Takes Reservations: Yes
</div>

Example encoded as JSON-LD in a HTML script tag.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Sunnyvale",
    "addressRegion": "CA",
    "postalCode": "94086",
    "streetAddress": "1901 Lemur Ave"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4",
    "reviewCount": "250"
  },
  "name": "GreatFood",
  "openingHours": [
    "Mo-Sa 11:00-14:30",
    "Mo-Th 17:00-21:30",
    "Fr-Sa 17:00-22:00"
  ],
  "priceRange": "$$",
  "servesCuisine": [
    "Middle Eastern",
    "Mediterranean"
  ],
  "telephone": "(408) 714-1489",
  "url": "http://www.greatfood.com"
}
</script>

Structured representation of the JSON-LD example.

Example 2

No Markup Microdata RDFa JSON-LD Structure

Example notes or example HTML without markup.

<h1>Beachwalk Beachwear &amp; Giftware</h1>
A superb collection of fine gifts and clothing to accent your stay in Mexico Beach.
3102 Highway 98
Mexico Beach, FL
Phone: 850-648-4200

Example encoded as Microdata embedded in HTML.

<div itemscope itemtype="https://schema.org/LocalBusiness">
  <h1><span itemprop="name">Beachwalk Beachwear &amp; Giftware</span></h1>
  <span itemprop="description"> A superb collection of fine gifts and clothing
  to accent your stay in Mexico Beach.</span>
  <div itemprop="address" itemscope itemtype="https://schema.org/PostalAddress">
    <span itemprop="streetAddress">3102 Highway 98</span>
    <span itemprop="addressLocality">Mexico Beach</span>,
    <span itemprop="addressRegion">FL</span>
  </div>
  Phone: <span itemprop="telephone">850-648-4200</span>
</div>

Example encoded as RDFa embedded in HTML.

<div vocab="https://schema.org/" typeof="LocalBusiness">
  <h1><span property="name">Beachwalk Beachwear &amp; Giftware</span></h1>
  <span property="description"> A superb collection of fine gifts and clothing
  to accent your stay in Mexico Beach.</span>
  <div property="address" typeof="PostalAddress">
    <span property="streetAddress">3102 Highway 98</span>
    <span property="addressLocality">Mexico Beach</span>,
    <span property="addressRegion">FL</span>
  </div>
  Phone: <span property="telephone">850-648-4200</span>
</div>

Example encoded as JSON-LD in a HTML script tag.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Mexico Beach",
    "addressRegion": "FL",
    "streetAddress": "3102 Highway 98"
  },
  "description": "A superb collection of fine gifts and clothing to accent your stay in Mexico Beach.",
  "name": "Beachwalk Beachwear & Giftware",
  "telephone": "850-648-4200"
}
</script>

Structured representation of the JSON-LD example.

Example 3

No Markup Microdata RDFa JSON-LD Structure

Example notes or example HTML without markup.

An example of a invoice for a purchase and installation.

ACME Home Heating
Bill for: New furnace and installation
Customer: Jane Doe
payment due: 2015-01-30
minimum payment: $0.00
total due: $0.00
payment status: paid
order: furnace model ABC123
order: installation labor

Example encoded as Microdata embedded in HTML.

<div itemscope itemtype="https://schema.org/Invoice">
  <h1 itemprop="description">New furnace and installation</h1>
  <div itemprop="broker" itemscope itemtype="https://schema.org/LocalBusiness">
    <b itemprop="name">ACME Home Heating</b>
  </div>
  <div itemprop="customer" itemscope itemtype="https://schema.org/Person">
    <b itemprop="name">Jane Doe</b>
  </div>
  <time itemprop="paymentDueDate">2015-01-30</time>
  <div itemprop="minimumPaymentDue" itemscope itemtype="https://schema.org/PriceSpecification">
    <span itemprop="price">0.00</span>
    <span itemprop="priceCurrency">USD</span>
  </div>
  <div itemprop="totalPaymentDue" itemscope itemtype="https://schema.org/PriceSpecification">
    <span itemprop="price">0.00</span>
    <span itemprop="priceCurrency">USD</span>
  </div>
  <link itemprop="paymentStatus" href="https://schema.org/PaymentComplete" />
  <div itemprop="referencesOrder" itemscope itemtype="https://schema.org/Order">
    <span itemprop="description">furnace</span>
    <time itemprop="orderDate">2014-12-01</time>
    <span itemprop="orderNumber">123ABC</span>
    <div itemprop="orderedItem" itemscope itemtype="https://schema.org/Product">
      <span itemprop="name">ACME Furnace 3000</span>
      <meta itemprop="productID" content="ABC123" />
    </div>
  </div>
  <div itemprop="referencesOrder" itemscope itemtype="https://schema.org/Order">
    <span itemprop="description">furnace installation</span>
    <time itemprop="orderDate">2014-12-02</time>
    <div itemprop="orderedItem" itemscope itemtype="https://schema.org/Service">
      <span itemprop="description">furnace installation</span>
    </div>
  </div>
</div>

Example encoded as RDFa embedded in HTML.

<div vocab="https://schema.org/" typeof="Invoice">
  <h1 property="description">New furnace and installation</h1>
  <div property="broker" typeof="LocalBusiness">
    <b property="name">ACME Home Heating</b>
  </div>
  <div property="customer" typeof="Person">
    <b property="name">Jane Doe</b>
  </div>
  <time property="paymentDueDate">2015-01-30</time>
  <div property="minimumPaymentDue" typeof="PriceSpecification">
    <span property="price">0.00</span>
    <span property="priceCurrency">USD</span>
  </div>
  <div property="totalPaymentDue" typeof="PriceSpecification">
    <span property="price">0.00</span>
    <span property="priceCurrency">USD</span>
  </div>
  <meta itemprop="paymentStatus" content="PaymentComplete" />
  <div property="referencesOrder" typeof="Order">
    <span property="description">furnace</span>
    <time property="orderDate">2014-12-01</time>
    <span property="orderNumber">123ABC</span>
    <div property="orderedItem" typeof="Product">
      <span property="name">ACME Furnace 3000</span>
      <meta property="productID" content="ABC123" />
    </div>
  </div>
  <div property="referencesOrder" typeof="Order">
    <span property="description">furnace installation</span>
    <time property="orderDate">2014-12-02</time>
    <div property="orderedItem" typeof="Service">
      <span property="description">furnace installation</span>
    </div>
  </div>
</div>

Example encoded as JSON-LD in a HTML script tag.

<script type="application/ld+json">
{
    "@context": "https://schema.org/",
    "@type": "Invoice",
    "broker": {
      "@type": "LocalBusiness",
      "name": "ACME Home Heating"
    },
    "accountId": "xxxx-xxxx-xxxx-1234",
    "customer": {
      "@type": "Person",
      "name": "Jane Doe"
    },
    "paymentDueDate": "2015-01-30",
    "minimumPaymentDue": {
      "@type": "PriceSpecification",
      "price": 0.00,
      "priceCurrency": "USD"
    },
    "totalPaymentDue": {
      "@type": "PriceSpecification",
      "price": 0.00,
      "priceCurrency": "USD"
    },
    "paymentStatus": "https://schema.org/PaymentComplete",
    "referencesOrder": [
      {
        "@type": "Order",
        "description": "furnace",
        "orderDate": "2014-12-01",
        "orderNumber": "123ABC",
        "paymentMethod": "http://purl.org/goodrelations/v1#ByInvoice",
        "orderedItem": {
          "@type": "Product",
          "name": "ACME Furnace 3000",
          "productID": "ABC123"
        }
      },
      {
        "@type": "Order",
        "description": "furnace installation",
        "orderDate": "2014-12-02",
        "paymentMethod": "http://purl.org/goodrelations/v1#ByInvoice",
        "orderedItem": {
          "@type": "Service",
          "description": "furnace installation"
        }
      }
    ]
}
</script>

Structured representation of the JSON-LD example.

Example 4

No Markup Microdata RDFa JSON-LD Structure

Example notes or example HTML without markup.

ACME Home Cleaning offers a variety of services in Massachusetts, including:
<ul>
  <li>House cleaning</li>
  <ul>
    <li>Apartment light cleaning</li>
    <li>House light cleaning up to 2 bedrooms</li>
    <li>House light cleaning 3+ bedrooms</li>
  </ul>
  <li>One-time services</li>
  <ul>
    <li>Window washing</li>
    <li>Carpet deep cleaning</li>
    <li>Move in/out cleaning</li>
  </ul>
</ul>

Example encoded as Microdata embedded in HTML.

<div itemscope itemtype="https://schema.org/Service">
  <meta itemprop="serviceType" content="Home cleaning" />
  <span itemprop="provider" itemscope itemtype="https://schema.org/LocalBusiness">
    <span itemprop="name">ACME Home Cleaning</span>
  </span>
  offers a variety of services in
  <span itemprop="areaServed" itemscope itemtype="https://schema.org/State">
    <span itemprop="name">Massachusetts</span>, including
  </span>
  <ul itemprop="hasOfferCatalog" itemscope itemtype="https://schema.org/OfferCatalog">
    <li itemprop="itemListElement" itemscope itemtype="https://schema.org/OfferCatalog">
      <span itemprop="name">House cleaning</span>
      <ul itemprop="itemListElement" itemscope itemtype="https://schema.org/OfferCatalog">
        <li itemprop="itemListElement" itemscope itemtype="https://schema.org/Offer">
          <div itemprop="itemOffered" itemscope itemtype="https://schema.org/Service">
            <span itemprop="name">Apartment light cleaning</span>
          </div>
        </li>
        <li itemprop="itemListElement" itemscope itemtype="https://schema.org/Offer">
          <div itemprop="itemOffered" itemscope itemtype="https://schema.org/Service">
            <span itemprop="name">House light cleaning up to 2 bedrooms</span>
          </div>
        </li>
        <li itemprop="itemListElement" itemscope itemtype="https://schema.org/Offer">
          <div itemprop="itemOffered" itemscope itemtype="https://schema.org/Service">
            <span itemprop="name">House light cleaning 3+ bedrooms</span>
          </div>
        </li>
      </ul>
    <li itemprop="itemListElement" itemscope itemtype="https://schema.org/OfferCatalog">
      <span itemprop="name">One-time services</span>
      <ul itemprop="itemListElement" itemscope itemtype="https://schema.org/OfferCatalog">
        <li itemprop="itemListElement" itemscope itemtype="https://schema.org/Offer">
          <div itemprop="itemOffered" itemscope itemtype="https://schema.org/Service">
            <span itemprop="name">Window washing</span>
          </div>
        </li>
        <li itemprop="itemListElement" itemscope itemtype="https://schema.org/Offer">
          <div itemprop="itemOffered" itemscope itemtype="https://schema.org/Service">
            <span itemprop="name">Carpet deep cleaning</span>
          </div>
        </li>
        <li itemprop="itemListElement" itemscope itemtype="https://schema.org/Offer">
          <div itemprop="itemOffered" itemscope itemtype="https://schema.org/Service">
            <span itemprop="name">Move in/out cleaning</span>
          </div>
        </li>
      </ul>
    </li>
  </ul>
</div>

Example encoded as RDFa embedded in HTML.

<div vocab="https://schema.org/" typeof="Service">
  <meta property="serviceType" content="Home cleaning" />
  <span property="provider" typeof="LocalBusiness">
    <span property="name">ACME Home Cleaning</span>
  </span>
  offers a variety of services in
  <span property="areaServed" typeof="State">
    <span property="name">Massachusetts</span>, including
  </span>
  <ul property="hasOfferCatalog" typeof="OfferCatalog">
    <li property="itemListElement" typeof="OfferCatalog">
      <span property="name">House cleaning</span>
      <ul property="itemListElement" typeof="OfferCatalog">
        <li property="itemListElement" typeof="Offer">
          <div property="itemOffered" typeof="Service">
            <span property="name">Apartment light cleaning</span>
          </div>
        </li>
        <li property="itemListElement" typeof="Offer">
          <div property="itemOffered" typeof="Service">
            <span property="name">House light cleaning up to 2 bedrooms</span>
          </div>
        </li>
        <li property="itemListElement" typeof="Offer">
          <div property="itemOffered" typeof="Service">
            <span property="name">House light cleaning 3+ bedrooms</span>
          </div>
        </li>
      </ul>
    <li property="itemListElement" typeof="OfferCatalog">
      <span property="name">One-time services</span>
      <ul property="itemListElement" typeof="OfferCatalog">
        <li property="itemListElement" typeof="Offer">
          <div property="itemOffered" typeof="Service">
            <span property="name">Window washing</span>
          </div>
        </li>
        <li property="itemListElement" typeof="Offer">
          <div property="itemOffered" typeof="Service">
            <span property="name">Carpet deep cleaning</span>
          </div>
        </li>
        <li property="itemListElement" typeof="Offer">
          <div property="itemOffered" typeof="Service">
            <span property="name">Move in/out cleaning</span>
          </div>
        </li>
      </ul>
    </li>
  </ul>
</div>

Example encoded as JSON-LD in a HTML script tag.

<script type="application/ld+json">
{
  "@context": "https://schema.org/",
  "@type": "Service",
  "serviceType": "Weekly home cleaning",
  "provider": {
    "@type": "LocalBusiness",
    "name": "ACME Home Cleaning"
  },
  "areaServed": {
    "@type": "State",
    "name": "Massachusetts"
  },
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Cleaning services",
    "itemListElement": [
      {
        "@type": "OfferCatalog",
        "name": "House Cleaning",
        "itemListElement": [
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Apartment light cleaning"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "House light cleaning up to 2 bedrooms"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "House light cleaning 3+ bedrooms"
            }
          }
        ]
      },
      {
        "@type": "OfferCatalog",
        "name": "One-time services",
        "itemListElement": [
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Window washing"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Carpet cleaning"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Move in/out cleaning"
            }
          }
        ]
      }
    ]
  }
}
</script>

Structured representation of the JSON-LD example.