core + auto (Auto Extension): terms relating to automobiles.


Canonical URL:

Thing > CreativeWork > WebPage

A web page. Every web page is implicitly assumed to be declared to be of type WebPage, so the various properties about that webpage, such as breadcrumb may be used. We recommend explicit declaration if these properties are specified, but if they are found outside of an itemscope, they will be assumed to be about the page.

Usage: Over 1,000,000 domains
PropertyExpected TypeDescription
Properties from WebPage
breadcrumb BreadcrumbList  or
A set of links that can help a user understand and navigate a website hierarchy.
lastReviewed Date Date on which the content on this web page was last reviewed for accuracy and/or completeness.
mainContentOfPage WebPageElement Indicates if this web page element is the main subject of the page. Supersedes aspect.
primaryImageOfPage ImageObject Indicates the main image on the page.
relatedLink URL A link related to this web page, for example to other related web pages.
reviewedBy Organization  or
People or organizations that have reviewed the content on this web page for accuracy and/or completeness.
significantLink URL One of the more significant URLs on the page. Typically, these are the non-navigation links that are clicked on the most. Supersedes significantLinks.
speakable SpeakableSpecification  or
Indicates sections of a Web page that are particularly 'speakable' in the sense of being highlighted as being especially appropriate for text-to-speech conversion. Other sections of a page may also be usefully spoken in particular circumstances; the 'speakable' property serves to indicate the parts most likely to be generally useful for speech.

The speakable property can be repeated an arbitrary number of times, with three kinds of possible 'content-locator' values:

1.) id-value URL references - uses id-value of an element in the page being annotated. The simplest use of speakable has (potentially relative) URL values, referencing identified sections of the document concerned.

2.) CSS Selectors - addresses content in the annotated page, eg. via class attribute. Use the cssSelector property.

3.) XPaths - addresses content via XPaths (assuming an XML view of the content). Use the xpath property.

For more sophisticated markup of speakable sections beyond simple ID references, either CSS selectors or XPath expressions to pick out document section(s) as speakable. For this we define a supporting type, SpeakableSpecification which is defined to be a possible value of the speakable property.

specialty Specialty One of the domain specialities to which this web page's content applies.
Properties from CreativeWork
about Thing The subject matter of the content.
Inverse property: subjectOf.
accessMode Text The human sensory perceptual system or cognitive faculty through which a person may process or perceive information. Expected values include: auditory, tactile, textual, visual, colorDependent, chartOnVisual, chemOnVisual, diagramOnVisual, mathOnVisual, musicOnVisual, textOnVisual.
accessModeSufficient Text A list of single or combined accessModes that are sufficient to understand all the intellectual content of a resource. Expected values include: auditory, tactile, textual, visual.
accessibilityAPI Text Indicates that the resource is compatible with the referenced accessibility API (WebSchemas wiki lists possible values).
accessibilityControl Text Identifies input methods that are sufficient to fully control the described resource (WebSchemas wiki lists possible values).
accessibilityFeature Text Content features of the resource, such as accessible media, alternatives and supported enhancements for accessibility (WebSchemas wiki lists possible values).
accessibilityHazard Text A characteristic of the described resource that is physiologically dangerous to some users. Related to WCAG 2.0 guideline 2.3 (WebSchemas wiki lists possible values).
accessibilitySummary Text A human-readable summary of specific accessibility features or deficiencies, consistent with the other accessibility metadata but expressing subtleties such as "short descriptions are present but long descriptions will be needed for non-visual users" or "short descriptions are present and no long descriptions are needed."
accountablePerson Person Specifies the Person that is legally accountable for the CreativeWork.
aggregateRating AggregateRating The overall rating, based on a collection of reviews or ratings, of the item.
alternativeHeadline Text A secondary title of the CreativeWork.
associatedMedia MediaObject A media object that encodes this CreativeWork. This property is a synonym for encoding.
audience Audience An intended audience, i.e. a group for whom something was created. Supersedes serviceAudience.
audio AudioObject An embedded audio object.
author Organization  or
The author of this content or rating. Please note that author is special in that HTML 5 provides a special mechanism for indicating authorship via the rel tag. That is equivalent to this and may be used interchangeably.
award Text An award won by or for this item. Supersedes awards.
character Person Fictional person connected with a creative work.
citation CreativeWork  or
A citation or reference to another creative work, such as another publication, web page, scholarly article, etc.
comment Comment Comments, typically from users.
commentCount Integer The number of comments this CreativeWork (e.g. Article, Question or Answer) has received. This is most applicable to works published in Web sites with commenting system; additional comments may exist elsewhere.
contentLocation Place The location depicted or described in the content. For example, the location in a photograph or painting.
contentRating Text Official rating of a piece of content—for example,'MPAA PG-13'.
contentReferenceTime DateTime The specific time described by a creative work, for works (e.g. articles, video objects etc.) that emphasise a particular moment within an Event.
contributor Organization  or
A secondary contributor to the CreativeWork or Event.
copyrightHolder Organization  or
The party holding the legal copyright to the CreativeWork.
copyrightYear Number The year during which the claimed copyright for the CreativeWork was first asserted.
creator Organization  or
The creator/author of this CreativeWork. This is the same as the Author property for CreativeWork.
dateCreated Date  or
The date on which the CreativeWork was created or the item was added to a DataFeed.
dateModified Date  or
The date on which the CreativeWork was most recently modified or when the item's entry was modified within a DataFeed.
datePublished Date Date of first broadcast/publication.
discussionUrl URL A link to the page containing the comments of the CreativeWork.
editor Person Specifies the Person who edited the CreativeWork.
educationalAlignment AlignmentObject An alignment to an established educational framework.
educationalUse Text The purpose of a work in the context of education; for example, 'assignment', 'group work'.
encoding MediaObject A media object that encodes this CreativeWork. This property is a synonym for associatedMedia. Supersedes encodings.
exampleOfWork CreativeWork A creative work that this work is an example/instance/realization/derivation of.
Inverse property: workExample.
expires Date Date the content expires and is no longer useful or available. For example a VideoObject or NewsArticle whose availability or relevance is time-limited, or a ClaimReview fact check whose publisher wants to indicate that it may no longer be relevant (or helpful to highlight) after some date.
fileFormat Text  or
Media type, typically MIME format (see IANA site) of the content e.g. application/zip of a SoftwareApplication binary. In cases where a CreativeWork has several media type representations, 'encoding' can be used to indicate each MediaObject alongside particular fileFormat information. Unregistered or niche file formats can be indicated instead via the most appropriate URL, e.g. defining Web page or a Wikipedia entry.
funder Organization  or
A person or organization that supports (sponsors) something through some kind of financial contribution.
genre Text  or
Genre of the creative work, broadcast channel or group.
hasPart CreativeWork Indicates a CreativeWork that is (in some sense) a part of this CreativeWork.
Inverse property: isPartOf.
headline Text Headline of the article.
inLanguage Language  or
The language of the content or performance or used in an action. Please use one of the language codes from the IETF BCP 47 standard. See also availableLanguage. Supersedes language.
interactionStatistic InteractionCounter The number of interactions for the CreativeWork using the WebSite or SoftwareApplication. The most specific child type of InteractionCounter should be used. Supersedes interactionCount.
interactivityType Text The predominant mode of learning supported by the learning resource. Acceptable values are 'active', 'expositive', or 'mixed'.
isAccessibleForFree Boolean A flag to signal that the item, event, or place is accessible for free. Supersedes free.
isBasedOn CreativeWork  or
Product  or
A resource that was used in the creation of this resource. This term can be repeated for multiple sources. For example, Supersedes isBasedOnUrl.
isFamilyFriendly Boolean Indicates whether this content is family friendly.
isPartOf CreativeWork Indicates a CreativeWork that this CreativeWork is (in some sense) part of.
Inverse property: hasPart.
keywords Text Keywords or tags used to describe this content. Multiple entries in a keywords list are typically delimited by commas.
learningResourceType Text The predominant type or kind characterizing the learning resource. For example, 'presentation', 'handout'.
license CreativeWork  or
A license document that applies to this content, typically indicated by URL.
locationCreated Place The location where the CreativeWork was created, which may not be the same as the location depicted in the CreativeWork.
mainEntity Thing Indicates the primary entity described in some page or other CreativeWork.
Inverse property: mainEntityOfPage.
material Product  or
Text  or
A material that something is made from, e.g. leather, wool, cotton, paper.
mentions Thing Indicates that the CreativeWork contains a reference to, but is not necessarily about a concept.
offers Offer An offer to provide this item—for example, an offer to sell a product, rent the DVD of a movie, perform a service, or give away tickets to an event.
position Integer  or
The position of an item in a series or sequence of items.
producer Organization  or
The person or organization who produced the work (e.g. music album, movie, tv/radio series etc.).
provider Organization  or
The service provider, service operator, or service performer; the goods producer. Another party (a seller) may offer those services or goods on behalf of the provider. A provider may also serve as the seller. Supersedes carrier.
publication PublicationEvent A publication event associated with the item.
publisher Organization  or
The publisher of the creative work.
publisherImprint Organization The publishing division which published the comic.
publishingPrinciples CreativeWork  or
The publishingPrinciples property indicates (typically via URL) a document describing the editorial principles of an Organization (or individual e.g. a Person writing a blog) that relate to their activities as a publisher, e.g. ethics or diversity policies. When applied to a CreativeWork (e.g. NewsArticle) the principles are those of the party primarily responsible for the creation of the CreativeWork.

While such policies are most typically expressed in natural language, sometimes related information (e.g. indicating a funder) can be expressed using terminology.

recordedAt Event The Event where the CreativeWork was recorded. The CreativeWork may capture all or part of the event.
Inverse property: recordedIn.
releasedEvent PublicationEvent The place and time the release was issued, expressed as a PublicationEvent.
review Review A review of the item. Supersedes reviews.
schemaVersion Text  or
Indicates (by URL or string) a particular version of a schema used in some CreativeWork. For example, a document could declare a schemaVersion using an URL such as if precise indication of schema version was required by some application.
sourceOrganization Organization The Organization on whose behalf the creator was working.
spatialCoverage Place The spatialCoverage of a CreativeWork indicates the place(s) which are the focus of the content. It is a subproperty of contentLocation intended primarily for more technical and detailed materials. For example with a Dataset, it indicates areas that the dataset describes: a dataset of New York weather would have spatialCoverage which was the place: the state of New York. Supersedes spatial.
sponsor Organization  or
A person or organization that supports a thing through a pledge, promise, or financial contribution. e.g. a sponsor of a Medical Study or a corporate sponsor of an event.
temporalCoverage DateTime  or
Text  or
The temporalCoverage of a CreativeWork indicates the period that the content applies to, i.e. that it describes, either as a DateTime or as a textual string indicating a time period in ISO 8601 time interval format. In the case of a Dataset it will typically indicate the relevant time period in a precise notation (e.g. for a 2011 census dataset, the year 2011 would be written "2011/2012"). Other forms of content e.g. ScholarlyArticle, Book, TVSeries or TVEpisode may indicate their temporalCoverage in broader terms - textually or via well-known URL. Written works such as books may sometimes have precise temporal coverage too, e.g. a work set in 1939 - 1945 can be indicated in ISO 8601 interval format format via "1939/1945". Supersedes datasetTimeInterval, temporal.
text Text The textual content of this CreativeWork.
thumbnailUrl URL A thumbnail image relevant to the Thing.
timeRequired Duration Approximate or typical time it takes to work with or through this learning resource for the typical intended target audience, e.g. 'P30M', 'P1H25M'.
translationOfWork CreativeWork The work that this work has been translated from. e.g. 物种起源 is a translationOf “On the Origin of Species”
Inverse property: workTranslation.
translator Organization  or
Organization or person who adapts a creative work to different languages, regional differences and technical requirements of a target market, or that translates during some event.
typicalAgeRange Text The typical expected age range, e.g. '7-9', '11-'.
version Number  or
The version of the CreativeWork embodied by a specified resource.
video VideoObject An embedded video object.
workExample CreativeWork Example/instance/realization/derivation of the concept of this creative work. eg. The paperback edition, first edition, or eBook.
Inverse property: exampleOfWork.
workTranslation CreativeWork A work that is a translation of the content of this work. e.g. 西遊記 has an English workTranslation “Journey to the West”,a German workTranslation “Monkeys Pilgerfahrt” and a Vietnamese translation Tây du ký bình khảo.
Inverse property: translationOfWork.
Properties from Thing
additionalType URL An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. tools may have only weaker understanding of extra types, in particular those defined externally.
alternateName Text An alias for the item.
description Text A description of the item.
disambiguatingDescription Text A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
identifier PropertyValue  or
Text  or
The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details.
image ImageObject  or
An image of the item. This can be a URL or a fully described ImageObject.
mainEntityOfPage CreativeWork  or
Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.
Inverse property: mainEntity.
name Text The name of the item.
potentialAction Action Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
sameAs URL URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
subjectOf CreativeWork  or
A CreativeWork or Event about this Thing..
Inverse property: about.
url URL URL of the item.

Available properties in extensions

More specific Types

More specific Types available in extensions


Example 1
  <h1>Lecture 12: Graphs, networks, incidence matrices</h1>
  <p>These video lectures of Professor Gilbert
    Strang teaching 18.06 were  recorded in Fall 1999 and do not
    correspond precisely to the current  edition of the textbook.</p>
    <h4>About <span>MIT OpenCourseWare</span></h4>
    rel="license" href=""><img
    src="/images/cc_by-nc-sa.png" alt="Creative Commons logo with terms BY-NC-SA." /></a>
<body itemscope="" itemtype="">
  <h1 itemprop="name">Lecture 12: Graphs, networks, incidence matrices</h1>
  <p itemprop="description">These video lectures of Professor Gilbert
    Strang teaching 18.06 were  recorded in Fall 1999 and do not
    correspond precisely to the current  edition of the textbook.</p>
  <div itemprop="publisher" itemscope="" itemtype="">
    <h4 class="footer">About <span itemprop="name">MIT OpenCourseWare</span></h4>
  <a itemprop="license"
    rel="license" href=""><img
    src="/images/cc_by-nc-sa.png" alt="Creative Commons logo with terms BY-NC-SA." /></a>
<body vocab="" typeof="WebPage">
  <h1 property="name">Lecture 12: Graphs, networks, incidence matrices</h1>
  <p property="description">These video lectures of Professor Gilbert
    Strang teaching 18.06 were  recorded in Fall 1999 and do not
    correspond precisely to the current  edition of the textbook.</p>
  <div property="publisher" typeof="CollegeOrUniversity">
    <h4 class="footer">About <span property="name">MIT OpenCourseWare</span></h4>
  <a rel="license" href=""><img
    src="/images/cc_by-nc-sa.png" alt="Creative Commons logo with terms BY-NC-SA." /></a>
<script type="application/ld+json">
    "@context": "",
    "@type": "WebPage",
    "name": "Lecture 12: Graphs, networks, incidence matrices",
    "description": "These video lectures of Professor Gilbert Strang teaching 18.06 were recorded in Fall 1999 and do not correspond precisely to the current  edition of the textbook.",
    "publisher": {
        "@type": "CollegeOrUniversity",
        "name": "MIT OpenCourseWare"
    "license": ""
Example 2
<a href="category/books.html">Books</a> >
 <a href="category/books-literature.html">Literature & Fiction</a> >
 <a href="category/books-classics">Classics</a>
<img src="catcher-in-the-rye-book-cover.jpg"
  alt="cover art: red horse, city in background"/>
The Catcher in the Rye - Mass Market Paperback
by <a href="/author/jd_salinger.html">J.D. Salinger</a>
4 stars - 3077 reviews
Price: $6.99
In Stock
Product details
224 pages
Publisher: Little, Brown, and Company - May 1, 1991
Language: English
ISBN-10: 0316769487
5 stars - <b>"A masterpiece of literature" </b>
by John Doe. Written on May 4, 2006
I really enjoyed this book. It captures the essential challenge people face
as they try make sense of their lives and grow to adulthood.
4 stars - <b>"love it LOLOL111!" </b>
by Bob Smith, Written on June 15, 2006
Catcher in the Rye is a fun book. It's a good book to read.
<body itemscope itemtype="">
<div itemprop="breadcrumb">
  <a href="category/books.html">Books</a> >
  <a href="category/books-literature.html">Literature & Fiction</a> >
  <a href="category/books-classics">Classics</a>
<div itemprop="mainEntity" itemscope itemtype="">
<img itemprop="image" src="catcher-in-the-rye-book-cover.jpg"
     alt="cover art: red horse, city in background"/>
<span itemprop="name">The Catcher in the Rye</span> -
 <link itemprop="bookFormat" href="">Mass Market Paperback
by <a itemprop="author" href="/author/jd_salinger.html">J.D. Salinger</a>
<div itemprop="aggregateRating" itemscope itemtype="">
  <span itemprop="ratingValue">4</span> stars -
  <span itemprop="reviewCount">3077</span> reviews
<div itemprop="offers" itemscope itemtype="">
  Price: $<span itemprop="price">6.99</span>
  <meta itemprop="priceCurrency" content="USD" />
  <link itemprop="availability" href="">In Stock
Product details
<span itemprop="numberOfPages">224</span> pages
Publisher: <span itemprop="publisher">Little, Brown, and Company</span> -
 <meta itemprop="datePublished" content="1991-05-01">May 1, 1991
Language: <span itemprop="inLanguage">English</span>
ISBN-10: <span itemprop="isbn">0316769487</span>
<div itemprop="review" itemscope itemtype="">
  <span itemprop="reviewRating">5</span> stars -
  <b>"<span itemprop="name">A masterpiece of literature</span>"</b>
  by <span itemprop="author">John Doe</span>,
  Written on <meta itemprop="datePublished" content="2006-05-04">May 4, 2006
  <span itemprop="reviewBody">I really enjoyed this book. It captures the essential
  challenge people face as they try make sense of their lives and grow to adulthood.</span>
<div itemprop="review" itemscope itemtype="">
  <span itemprop="reviewRating">4</span> stars -
  <b>"<span itemprop="name">A good read.</span>" </b>
  by <span itemprop="author">Bob Smith</span>,
  Written on <meta itemprop="datePublished" content="2006-06-15">June 15, 2006
  <span itemprop="reviewBody">Catcher in the Rye is a fun book. It's a good book to read.</span>
<body vocab="" typeof="WebPage">
<div property="breadcrumb">
  <a href="category/books.html">Books</a> >
  <a href="category/books-literature.html">Literature & Fiction</a> >
  <a href="category/books-classics">Classics</a>
<div property="mainEntity" typeof="Book">
<img property="image" src="catcher-in-the-rye-book-cover.jpg"
    alt="cover art: red horse, city in background"/>
<span property="name">The Catcher in the Rye</span> -
 <link property="bookFormat" href="">Mass Market Paperback
by <a property="author" href="/author/jd_salinger.html">J.D. Salinger</a>
<div property="aggregateRating" typeof="AggregateRating">
  <span property="ratingValue">4</span> stars -
  <span property="reviewCount">3077</span> reviews
<div property="offers" typeof="Offer">
  Price: $<span property="price">6.99</span>
  <meta property="priceCurrency" content="USD" />
  <link property="availability" href="">In Stock
Product details
<span property="numberOfPages">224</span> pages
Publisher: <span property="publisher">Little, Brown, and Company</span> -
 <meta property="datePublished" content="1991-05-01">May 1, 1991
Language: <span property="inLanguage">English</span>
ISBN-10: <span property="isbn">0316769487</span>
<div property="review" typeof="Review">
  <span property="reviewRating">5</span> stars -
  <b>"<span property="name">A masterpiece of literature</span>"</b>
  by <span property="author">John Doe</span>,
  Written on <meta property="datePublished" content="2006-05-04">May 4, 2006
  <span property="reviewBody">I really enjoyed this book. It captures the essential
  challenge people face as they try make sense of their lives and grow to adulthood.</span>
<div property="review" typeof="Review">
  <span property="reviewRating">4</span> stars -
  <b>"<span property="name">A good read.</span>" </b>
  by <span property="author">Bob Smith</span>,
  Written on <meta property="datePublished" content="2006-06-15">June 15, 2006
  <span property="reviewBody">Catcher in the Rye is a fun book. It's a good book to read.</span>
<script type="application/ld+json">
  "@context": "",
  "@type": "WebPage",
  "breadcrumb": "Books > Literature & Fiction > Classics",
	  "@type": "Book",
	  "author": "/author/jd_salinger.html",
	  "bookFormat": "",
	  "datePublished": "1991-05-01",
	  "image": "catcher-in-the-rye-book-cover.jpg",
	  "inLanguage": "English",
	  "isbn": "0316769487",
	  "name": "The Catcher in the Rye",
	  "numberOfPages": "224",
	  "offers": {
	    "@type": "Offer",
	    "availability": "",
	    "price": "6.99",
	    "priceCurrency": "USD"
	  "publisher": "Little, Brown, and Company",
	  "aggregateRating": {
	    "@type": "AggregateRating",
	    "ratingValue": "4",
	    "reviewCount": "3077"
	  "review": [
	      "@type": "Review",
	      "author": "John Doe",
	      "datePublished": "2006-05-04",
	      "name": "A masterpiece of literature",
	      "reviewBody": "I really enjoyed this book. It captures the essential challenge people face as they try make sense of their lives and grow to adulthood.",
	      "reviewRating": {
            "@type": "Rating",
            "ratingValue": "5"
	      "@type": "Review",
	      "author": "Bob Smith",
	      "datePublished": "2006-06-15",
	      "name": "A good read.",
	      "reviewBody": "Catcher in the Rye is a fun book. It's a good book to read.",
	      "reviewRating": "4"

Schema Version 3.3