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Thing > Intangible > StructuredValue > PriceSpecification > UnitPriceSpecification

The price asked for a given offer by the respective organization or person.

Usage: Between 100 and 1000 domains
PropertyExpected TypeDescription
Properties from UnitPriceSpecification
billingIncrement Number This property specifies the minimal quantity and rounding increment that will be the basis for the billing. The unit of measurement is specified by the unitCode property.
priceType Text A short text or acronym indicating multiple price specifications for the same offer, e.g. SRP for the suggested retail price or INVOICE for the invoice price, mostly used in the car industry.
referenceQuantity QuantitativeValue The reference quantity for which a certain price applies, e.g. 1 EUR per 4 kWh of electricity. This property is a replacement for unitOfMeasurement for the advanced cases where the price does not relate to a standard unit.
unitCode Text  or
The unit of measurement given using the UN/CEFACT Common Code (3 characters) or a URL. Other codes than the UN/CEFACT Common Code may be used with a prefix followed by a colon.
unitText Text A string or text indicating the unit of measurement. Useful if you cannot provide a standard unit code for unitCode.
Properties from PriceSpecification
eligibleQuantity QuantitativeValue The interval and unit of measurement of ordering quantities for which the offer or price specification is valid. This allows e.g. specifying that a certain freight charge is valid only for a certain quantity.
eligibleTransactionVolume PriceSpecification The transaction volume, in a monetary unit, for which the offer or price specification is valid, e.g. for indicating a minimal purchasing volume, to express free shipping above a certain order volume, or to limit the acceptance of credit cards to purchases to a certain minimal amount.
maxPrice Number The highest price if the price is a range.
minPrice Number The lowest price if the price is a range.
price Number  or

The offer price of a product, or of a price component when attached to PriceSpecification and its subtypes.

Usage guidelines:

  • Use the priceCurrency property (with ISO 4217 codes e.g. "USD") instead of including ambiguous symbols such as '$' in the value.
  • Use '.' (Unicode 'FULL STOP' (U+002E)) rather than ',' to indicate a decimal point. Avoid using these symbols as a readability separator.
  • Note that both RDFa and Microdata syntax allow the use of a "content=" attribute for publishing simple machine-readable values alongside more human-friendly formatting.
  • Use values from 0123456789 (Unicode 'DIGIT ZERO' (U+0030) to 'DIGIT NINE' (U+0039)) rather than superficially similiar Unicode symbols.
priceCurrency Text The currency (in 3-letter ISO 4217 format) of the price or a price component, when attached to PriceSpecification and its subtypes.
validFrom DateTime The date when the item becomes valid.
validThrough DateTime The date after when the item is not valid. For example the end of an offer, salary period, or a period of opening hours.
valueAddedTaxIncluded Boolean Specifies whether the applicable value-added tax (VAT) is included in the price specification or not.
Properties from Thing
additionalType URL An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. tools may have only weaker understanding of extra types, in particular those defined externally.
alternateName Text An alias for the item.
description Text A description of the item.
disambiguatingDescription Text A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
identifier PropertyValue  or
Text  or
The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details.
image ImageObject  or
An image of the item. This can be a URL or a fully described ImageObject.
mainEntityOfPage CreativeWork  or
Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.
Inverse property: mainEntity.
name Text The name of the item.
potentialAction Action Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
sameAs URL URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
url URL URL of the item.

Instances of UnitPriceSpecification may appear as values for the following properties

PropertyOn TypesDescription
priceComponent CompoundPriceSpecification This property links to all UnitPriceSpecification nodes that apply in parallel for the CompoundPriceSpecification node.


This class is derived from the GoodRelations Vocabulary for E-Commerce, created by Martin Hepp. GoodRelations is a data model for sharing e-commerce data on the Web that can be expressed in a variety of syntaxes, including RDFa and HTML5 Microdata. More information about GoodRelations can be found at


Example 1
Wells Fargo Secured Visa® Credit Card
Requires a minimum $300 security deposit.
When you apply, you provide a minimum security deposit of at least $300, or up to $10,000.
Annual fee $25
Annual Percentage Rate (APR) Currently, a variable 18.99% APR on purchases. (These APRs do not apply to cash advances.)
<a href="">Full terms and conditions</a>
<div itemscope itemtype="">
    <span itemprop="name">Wells Fargo Secured Visa® Credit Card</span>
    <span itemprop="loanCollateral">Requires a minimum $300 security deposit.</span>
    <span itemprop="amount" itemscope itemtype="">When you apply, you provide a minimum security deposit of at least
      <span itemprop="currency" content="USD">$</span>
      <span itemprop="minValue">300</span>, or up to $
      <span itemprop="maxValue" content="10000">10,000</span>.
    <span itemprop="offers" itemscope itemtype="">
      <meta itemprop="offeredBy" content="Wells Fargo"/>
      <span itemprop="priceSpecification" itemscope itemtype="">Annual fee
        <span itemprop="priceCurrency" content="USD">$</span>
        <span itemprop="price">25</span>
        <span itemprop="referenceQuantity" itemscope itemtype="">
            <meta itemprop="value" content="1"/><meta itemprop="unitCode" content="ANN"/>
    <span>Annual Percentage Rate (APR) Currently, a variable
      <span itemprop="annualPercentageRate">18.99</span>% APR on purchases. (These APRs do not apply to cash advances.)
    <a itemprop="feesAndCommissionsSpecification" href="">Full terms and conditions</a>
<div vocab="" typeof="CreditCard">
    <span property="name">Wells Fargo Secured Visa® Credit Card</span>
    <span property="loanCollateral">Requires a minimum $300 security deposit.</span>
    <span property="amount" typeof="MonetaryAmount">When you apply, you provide a minimum security deposit of at least
      <span property="currency" content="USD">$</span>
      <span property="minValue">300</span>, or up to $
      <span property="maxValue" content="10000">10,000</span>.
    <span property="offers" typeof="Offer">
      <meta property="offeredBy" content="Wells Fargo"/>
      <span property="priceSpecification" typeof="UnitPriceSpecification">Annual fee
        <span property="priceCurrency" content="USD">$</span>
        <span property="price">25</span>
        <span property="referenceQuantity" typeof="QuantitativeValue">
            <meta property="value" content="1"/>
            <meta property="unitCode" content="ANN"/>
    <span>Annual Percentage Rate (APR) Currently, a variable
      <span property="annualPercentageRate">18.99</span>% APR on purchases. (These APRs do not apply to cash advances.)
    <a property="feesAndCommissionsSpecification" href="">Full terms and conditions</a>
<script type="application/ld+json">
  "@context": "",
  "@type": "CreditCard",
  "name": "Wells Fargo Secured Visa® Credit Card",
  "loanCollateral": "Requires a minimum $300 security deposit.",
  "amount": {
      "@type": "MonetaryAmount",
      "minValue": "300",
      "maxValue": "10000",
      "currency": "USD"
  "offers": {
      "@type": "Offer",
      "offeredBy": {
        "@type": "BankOrCreditUnion",
        "name":"Wells Fargo"
      "priceSpecification": {
        "@type": "UnitPriceSpecification",
        "price": "25",
        "priceCurrency": "USD",
        "referenceQuantity": {
          "@type": "QuantitativeValue",
          "value": "1",
          "unitCode": "ANN"
  "annualPercentageRate": "18.99",
  "feesAndCommissionsSpecification": ""

Schema Version 3.2